Who we are

urbancoolab is an AI-powered design and commerce platform that collaborates with humans to produce and sell original streetwear. Our mission is to discover the next generation of streetwear maestros, who will open the doors for future creators to walk through.

In the words of Kanye West: “I have millions of ideas and I represent a new generation just trying to express themselves in a broken world.”

urbancoolab’s STiCH platform captures each user’s creative language to help forge bespoke capsules. Users will act as creative director and provide artistic input in the form of renders, logos, symbols, music, photo imagery and/or slogan typography, which will fire up the platform’s machine learning capabilities. STiCH will then contextualize that design inspiration into capsule collections. Users decide when their drop happens and we’ll take care of production, logistics, and e-commerce.

Making Meanings

Legendary Rap Group
Smif-N-Wessun
Smif-N-Wessun
Smif-N-Wessun
Smif-N-Wessun
Legendary Rap Group
Electro-Pop Star
Kiesza
Kiesza
Kiesza
Kiesza
Electro-Pop Star
Rapper & Songwriter
Keynes Woods
Keynes Woods
Keynes Woods
Keynes Woods
Rapper & Songwriter
EDM Songstress
MKLA
MKLA
MKLA
MKLA
EDM Songstress
How it works
What you need to do
How to make money
How to get discovered

See the virtual exhibition