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DRAKE AND NIKE TEASE NEW NOCTA LINE

SEAN PRICE “PRESERVING THE LEGACY” COLLECTION OFFERS A VALUABLE LESSON ON FAMILY VALUES

BALENCIAGA UNVEILS FALL 2021 COLLECTION THROUGH A VIDEO GAME

CHICAGO RAPPER CHRIS CRACK DEBUTS “THANKSUNCLETRILLBRAND” CAPSULE COLLECTION

STÜSSY TAPS VIRGIL ABLOH, RICK OWENS & OTHERS FOR 40TH ANNIVERSARY COLLECTION

KIESZA & URBANCOOLAB UNLEASH AI-DESIGNED “RUN RENEGADE” COLLECTION

FEAR OF WHAT REPRESENTS THE FUTURE OF FASHION

CARHARTT WIP RECRUITS SIX INDEPENDENT RECORD LABELS FOR NEW COLLECTION

BURBERRY EMPLOYEES FRONT SPRING/SUMMER 2021 PRE-COLLECTION LOOKBOOK

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Culture-Dive w/ Hypecoolture

Urbancoolab is an AI-powered collab platform - a machine learning algorithm for art and street culture. We collaborate with musicians, athletes, influencers, activists, designers [and] celebs to design, produce, and sell original streetwear.

In support of mental health initiatives around the world, urbancoolab is encouraging everyone to own that it's #OKToNotFeelOK. [See how you can be a part of this.](http://urbancoolx.com/pages/oktonotfeelok "ok to not feel ok")

Kiesza Image

Kiesza

Sean Price Image

Sean Price

kardnial offishal image

Kardinal Offishall

A photo of the artists known as Smif-N-Wessun

Smif-N-Wessun Image

Smif-N-Wessun

Sandy Gil Image

Sandy Gill

MKLA image

Mkla

A photo of the artists known as the Command Sisters

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Command Sisters

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11 l1t3s

Coleman Hell

Untitled & Co Image

Untitled & Co.

Liz Harlan Image

Liz Harlan

chris crack image

Chris Crack

Keynes Woods Image

Keynes Woods

Mina Gerges Image

Mina Gerges

Shamir Image

Shamir

Billie Newland Image

Billie Newland

Layla Luciano

27club

27 CLUB

Hayley Benoit

Haley Benoit

Dez Delmar

AI "COOL"ABORATORS

Have questions? Not sure how to get started? Want to chat with the team? Shoot us an e-mail!


Get Started Now

urbancoolab is an AI-powered design and commerce platform that collaborates with humans to produce and sell original streetwear. Our mission is to discover the next generation of streetwear maestros, who will open the doors for future creators to walk through. 

In the words of Kanye West: “I have millions of ideas and I represent a new generation just trying to express themselves in a broken world.”

urbancoolab: AI-powered design and commerce platform collaborating with human creators to produce and sell inspiring streetwear capsule collections.

urbancoolab | your own streetwear brand

urbancoolab’s STiCH platform captures each user’s creative language to help forge bespoke capsules. Users will act as creative director and provide artistic input in the form of renders, logos, symbols, music, photo imagery and/or slogan typography, which will fire up the platform’s machine learning capabilities. STiCH will then contextualize that design inspiration into capsule collections. Users decide when their drop happens and we’ll take care of production, logistics, and e-commerce.

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hypecoolture / The Evolution of Streetwear

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Keynes

MKLA

Making Meanings

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_ It’s no secret, it takes a tremendous amount of resources to start your own streetwear collection. Combine this with having to source out pattern cutters, designers and merchandisers; you’re easily staring down the barrel of a lengthy 8-month process.

You don't need designer training or a fashion degree

_ We take care of all of that for you. Our team of experts will execute the necessary business decisions so you can focus squarely on your creative vision.

You don't need to know anything about production and merchandizing

_ Once your collection is complete, we will display it in our digital store for all of our customers to drool over, and when they purchase we will handle the distribution and customer service. 

You don't even need to create a store or rent a warehouse

_ We follow a tight-on demand production schedule so you don’t need to tie up your money in inventory. All you need to do is share your story, communicate your vision and wait to get paid. We’re also purpose-built for collaboration, so if your story is engaging, there’s a good chance you’ll end up collaborating with top brands. 

You don't need to put up a big investment

Urbancoolab_ How it Works

how it works

Launch your very own streetwear collection. Be it personal project, or collaborative venture, our AI can create a capsule for any situation.

urbancoolab | how it works

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How it works

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_ Give some thought about the core message you would like to convey. You may even have a specific theme, logo or slogan in mind.

You need to have a story to share with the world

_ You can feed STiCH inspiration images of your favorite designs, slogans, and other visual assets as well as lyrics and waveforms. STiCH will use advanced artificial intelligence and massive computational power to generate a unique design for you to review.

You need to provide inspiration

_ You will receive a comprehensive workbook that lays out the steps needed to create a sound business plan. Our step-by-step streetwear business guide will help you position your brand, generate hype and establish a plan to reach your followers. 

You need to think about how you can create demand

Urbancoolab_ What You Need To Do

what you need to do

As Creative or Fashion Director, it is important to highlight your artistic vision. What is your collection about? What is your design philosophy?

urbancoolab | what you need to do

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What you need to do

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_ Contrary to what you might think, a large capital investment isn’t needed to get started; UCL will make sure of it. We will help you design your capsule and then handle ecommerce, production and distribution so you can focus on promotion. Below, is a set of computations that forecast profits based on different price points. We’ve modelled suggested retail prices to help maximize returns, but you can choose to set your prices how you wish. The extra profit is all yours. 

For your minimal investment what is your potential return?

_ Our basic capsule package is a great starting point for anyone wanting to dip-their toes in the fashion industry, but if you have a bit of extra capital to invest we can customize a capsule extension to suit your needs. With more merchandise, additional styles, and unique accessories you can position your brand however you want, and prime yourself for a bigger pay day. 

Most start small.<br />What if you want to start big?

For a minimal investment of $2,500.00 USD, you get everything you need to launch your streetwear label. You’ll collaborate with our AI designer to create your unique graphics. You’ll have unlimited on-demand access to our high-end blanks, so you don’t need to tie up money in inventory. We’ll handle storefront, fulfilment, distribution and customer service, and you will receive a full set of four production samples to wear and shoot with. We’re also purpose-built for collaboration so there’s a good chance you’ll end up collaborating with top brands.

You will get everything you need to launch your streetwear label

Urbancoolab_ How You Make Money

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Sell as many pieces from your fashion label as you can, while telling your story and building demand. Your followers will eagerly anticipate your next drop.

urbancoolab | how to make money

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How to make money

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_ Collaborative ventures place your designs in front of a whole new audience. If the goal is to capitalize on each other's artistic equity, it only makes sense to make use of the other’s fan base as well.

Double your brand exposure by sharing artistic equity

_ Our marketing team has been tasked with curating creative talent within the platform to partner up with for future projects. We will initiate collaborative programs wherein we recommend certain designers to prominent global brand partners to co-create other capsules.

Link up with established global brand partners

_ UCL makes this entirely possible through our in-house collab programs. Expand your entrepreneurial footprint. 

Team up with influential retailers

Urbancoolab_ How To Get Discovered

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Through collaborative ventures, urbancoolab places your designs in front of a whole new audience. Expand your entrepreneurial footprint.

Machine Design. Human Story.

Explore The UCL Art Exhibition

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