If you don’t want to change the world, you don’t want to be someone else, and you don’t want a job that eventually turns you into a zombie, you can stop looking. We believe magic happens somewhere beyond the ordinary, in the exploration of new possibilities that only a few can see, before others follow, beyond the imaginations of the human creativity and the aesthetic sense. Join us and be part of a crazy start-up that is about to disrupt every creative industry.

Idris MooteeClick here to go to Idris Mootee's linkedin profile

Idris Mootee

Co-Founder/Creative Chief

A serial entrepreneur and former global CEO / co-founder of idea couture — a global innovation firm acquired by a fortune 500 co. Previously advised global clients including Samsung, HTC, Burberry, and UBS. Idris earned graduate degrees from London Business School in Business and Brunel University London in Technology Management. Idris has published 5 books on business.

Javier MooteeClick here to go to Javier Mootee's linkedin profile

Javier Mootee

Co-Founder / Chief AI Officer

Previously a software developer with AI start-up wondereur AI. Javier studied computer engineering at the University of Toronto and Brunel University London with a major in Artificial intelligence. He also completed a Design Thinking program from University College of London.

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John Cavacas

Chief Technology Officer

A seasoned technology leader with over 25 years of technology experience with top global digital agencies and global brands, most recently VP Technology with Critical Mass. His experiences included managing and mentoring global, distributed, and local development teams for Critical Mass, Blast Radius, Idea Couture, Softchoice Corporation, Sapiens, amongst others, he’s very well versed in working with creative, business, and technical teams.

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Jamie Anderson

Special Advisor

Jamie Anderson recently retired as Deputy Chairman and member of the Global Banking Operating Committee and co-chair of the Equity Commitments Committee of RBC Capital Markets. He has provided financial and merger and acquisition advice to a wide range of international companies. He has a B. Comm from the UoT and an MBA w from the Harvard Business School. Mr. Anderson is a member of the Board of Directors of the Centre for Addiction and Mental Health Foundation.

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Michael Smit

Executive Advisor - Strategic Deals

Highly experience in building creative and technology IP for decades. He has managed hundreds of staff across innovations for Nike, Jordan, Microsoft, EA, Sony, Disney, Intel, Apple, and more. Widely recognized results and awards within the design, marketing and technology growth sectors.

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Musa Tariq

Executive Advisor

Forbes 7th Most Influential CMO and currently CMO of GoFundMe. Formerly with Apple, Nike, Burberry, Air B&B and Chief Brand Officer at Ford Motors.

Jaraad MooteeClick here to go to Jaraad Mootee's linkedin profile

Jaraad Mootee

Chief Strategy Officer

An experienced product manager with a background in management consulting at PwC and Deloitte. With capabilities as a business strategist, design researcher, and software developer, Jaraad leads teams to tackle and distill multifaceted problems. Jaraad has a Bachelor’s degree in Computer Science and holds post-graduate degrees from Imperial College in Innovation Management and Goldsmith University in Consumer Behavior. Jaraad is the published author of “What you don’t know about Gen-Z”.

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Robert Patos

Head of Creative Conversations

Robert is an established writer whose work has graced the pages of several noteworthy publications. He previously worked at HYPEBEAST as an editor, overseeing a small team of writers responsible for covering relevant pop-culture musings. Robert has also written for Highsnobiety, PAUSE, and FashionBeans, amongst others.

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Connor Elsaesser

Head of Opportunity

Connor started his career in B2B sales servicing clients in the distribution and manufacturing space utilizing outside-the-box logic and a consultative approach to successfully manage capital projects for a wide array of top companies across industries. He parlayed this cross-sector organizational knowledge into overseeing growth at Hayley Elsaesser, a renowned Canadian fashion label. While working with Hayley Elsaesser he negotiated partnerships with top players like Nike and Microsoft, and showed at New York and Toronto Fashion Week. Connor has a degree in music from JMC Academy in Sydney, Australia and a certificate in 360 Marketing from Cornell.

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Ilana Halpern Belkin

Director Of Strategic Partnerships & Collaborations

Ilana is an experienced retail executive, with a demonstrated track record in building and growing brands. Ilana worked in New York City for more than 12 years, where she launched Marc New York Performance, a brand of activewear at G-III Apparel Group. Ilana later joined CAA-GBG, where she developed brand partnerships, retail strategy and licensing opportunities for talent, brands and retailers. Ilana has a Fashion Marketing degree from Parsons in New York and a BBA from Schulich School of Business in Toronto.

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Amy Yuen

Merchandising Manager

With over 25 years of experience in fashion & shoes design, product development, technical design, fitting, sourcing, merchandising, production, sales and management for Global Corporations , brands and private label companies such as Li and Fung Trading Co Ltd and G2000. Studied & Graduated at Ryerson University & Hong Kong Polytechnic University in BA (Hons) in Fashion Design. Amy has taught in pre university High diploma courses as a Lecturer in fashion design, Image styling, textile, colours, and coaching graduate year fashion design students experience in Hong Kong. Winner of People’s Choice Awards of Art of fashion Competition in 2012 in Toronto, Canada.

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Alyssa Nam

Graphic Designer

Alyssa is a recent graduate of OCAD University, with a Bachelor’s in Graphic Design. During her time at OCAD U, Alyssa found her focus interest in editorial design, branding, and illustration. She loves to explore and broaden her artistic pursuits by integrating a fine arts background and design studies. Her background includes business freelance graphic design experience in print and branding.

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Luca Simonetto

Machine Learning Engineer

An ambitious and resourceful Italian that loves to learn, create, and improve himself. Worked all around the world in a variety of workplace realities, all linked by the development and use of Artificial Intelligence techniques. Luca has a Master's in AI from the University of Amsterdam, which is allowing him to be part of one of the most promising and dynamic disciplines of computer science.

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Dmitri Tkatch

Machine Learning Engineer

Previously a software developer at eCommerce giant iHerb where he worked on natural language processing for search and information retrieval. Dmitri studied computer science at the University of Waterloo where he took courses in AI, computational math and network theory. He studied machine learning at the University of Montreal under Yoshua Bengio who won the Turing Award for his pioneering of deep learning.

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Braeden Craig

Full-Stack Engineer

Braeden is a full stack engineer hailing from Toronto. His experience includes helping agencies create compelling front-end experiences, back-end APIs, and interactive websites. When he's not creating website magic, he can be found behind the drums. He's travelled the world extensively as a touring musician, and brings that same passion for music to his work.

Sam Hersi

Sam Hersi

DevOps Engineer

Sam is a DevOps engineer with years of experience executing DevOps strategies to bridge operations and development processes. He is passionate about emerging technologies, cloud computing, and DevOps engineering. With previous experience at a MedTech company, he also holds a bachelors degree in Business Technology Management from Ryerson University.

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Adrian Chan

Business Analyst

A highly motivated and commercially astute multi-disciplinary professional who has lived, and worked in countries all over the world. Adrian has a BA in Economics from Western University while also holding a postgraduate degree from the Grenoble Ecole de Management in Luxury Goods Management, and a Juris Doctor from the Chinese University in Hong Kong.

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Albert Bae


Albert Bae is the founder of TADA, a global entertainment company focused on cross border licensing, developing, and producing motion picture; celebrity branding, marketing, and M&A. Prior to TADA, Albert was COO and Co-Founder of East West Artists (EWA), an international talent management and production company that was at the forefront of helping diversify the entertainment industry landscape by bridging Hollywood and Asia.

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Jasmine Chau

Creative Projects Designer

Jasmine is a fashion designer and stylist with years of experience in the industry. Since graduating from Parsons School of Design she has worked from mass market to high end brands in multiple locations such as New York, London, Germany and Hong Kong. Through her keen eye and fashion sensibility she is able to communicate a cohesive story in a compelling way. “Fashion is a glimpse into one’s identity.” 

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Nina Nezarati

Fashion Marketing Analyst

Nina is a full time student at Ryerson University’s Creative Industries program (Class of 2023). She is majoring in media business and graphic communications. Nina uses Adobe applications in her graphic design and revels in challenging her creativity to explore new ideas. She enjoys making her own clothes, as well as playing the piano and the guitar.



API Engineer

436c616e6b is from Omaha, Nebraska where she works as an API engineer for UCL. She has 12 years experience as a Java software engineer with a focus on APIs and micro-services. In her spare time she is an avid cyclist, lover of all sci-fi podcasts and is attempting to work through the primary Ashtanga yoga series.



HCI Specialist

72 65 6d 62 72 61 6e 64 74 is a leader in our HCI department responsible for supporting our product development and UX team, His research is in the area of human-computer interaction, with major areas of focus in the architecture of highly-performant AI-powered UI's, in interaction and application models for IoT, in developing methods for ubiquitous computing, and in post-WIMP interaction methods.



Resident Anthropologist

6d 65 6c 69 68 is an experienced anthropologist and has been working in the field studying sociohistorical, archaeological, linguistic and biological aspects of humanity before machines. His research interests are focused on biological, technical and cultural diversity and the forces that threaten both. His operates with the conviction that rappers and scientists are both storytellers who have the ability to change the world.



Human Resources

73 68 72 65 79 has more than 20,000 hours of HR experience and she believes the future of HR is 360 degree including listening to the voice of employees through Alexza as HR leaders focus on optimizing the combination of human and automated work. This is driving a new priority for HR: one which requires leaders and teams to develop fluency in contextual voice intelligence while data-powered HR will become more personal, human and intuitive.



Robot Partnerships Lead

76 69 6b 61 73 is responsible for creating new revenue opportunities through pro-active engagement with UCL Strategic Enterprise Partners. He leads a global team responsible for developing new joint go-to-market programs and brand collaborations. He is UCL's main interface with our most valued brand and design partners, quarterbacking the design packages to the product team.


We are a team of visionaries, self-expressionists, revolutionaries, and machine learning obsessors. We want to put the power of design, creativity, and AI into everyone’s hands.

Learn more about us and we want to learn more about you.

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