We are a team of visionaries, self-expressionists, revolutionaries, and machine learning obsessors. We want to put the power of design, creativity, and AI into everyone’s hands.
Learn more about us and we want to learn more about you.
If you don’t want to change the world, you don’t want to be someone else, and you don’t want a job that eventually turns you into a zombie, you can stop looking. We believe magic happens somewhere beyond the ordinary, in the exploration of new possibilities that only a few can see, before others follow, beyond the imaginations of the human creativity and the aesthetic sense. Join us and be part of a crazy start-up that is about to disrupt every creative industry.
A serial entrepreneur and former global CEO / co-founder of idea couture — a global innovation firm acquired by a fortune 500 co. Previously advised global clients including Samsung, HTC, Burberry, and UBS. Idris earned graduate degrees from London Business School in Business and Brunel University London in Technology Management. Idris has published 5 books on business.
Co-Founder / Chief AI Officer
Previously a software developer with AI start-up wondereur AI. Javier studied computer engineering at the University of Toronto and Brunel University London with a major in Artificial intelligence. He also completed a Design Thinking program from University College of London.
Chief Technology Officer
A seasoned technology leader with over 25 years of technology experience with top global digital agencies and global brands, most recently VP Technology with Critical Mass. His experiences included managing and mentoring global, distributed, and local development teams for Critical Mass, Blast Radius, Idea Couture, Softchoice Corporation, Sapiens, amongst others, he’s very well versed in working with creative, business, and technical teams.
Chief Strategy Officer
An experienced product manager with a background in management consulting at PwC and Deloitte. With capabilities as a business strategist, design researcher, and software developer, Jaraad leads teams to tackle and distill multifaceted problems. Jaraad has a Bachelor’s degree in Computer Science and holds post-graduate degrees from Imperial College in Innovation Management and Goldsmith University in Consumer Behavior. Jaraad is the published author of “What you don’t know about Gen-Z”.
Head of Content
Robert is an established writer whose work has graced the pages of several noteworthy publications. He previously worked at HYPEBEAST as an editor, overseeing a small team of writers responsible for covering relevant pop-culture musings. Robert has also written for Highsnobiety, PAUSE, and FashionBeans, amongst others.
Head of Opportunity
Connor started his career in B2B sales servicing clients in the distribution and manufacturing space utilizing outside-the-box logic and a consultative approach to successfully manage capital projects for a wide array of top companies across industries. He parlayed this cross-sector organizational knowledge into overseeing growth at Hayley Elsaesser, a renowned Canadian fashion label. While working with Hayley Elsaesser he negotiated partnerships with top players like Nike and Microsoft, and showed at New York and Toronto Fashion Week. Connor has a degree in music from JMC Academy in Sydney, Australia and a certificate in 360 Marketing from Cornell.
Director Of Strategic Partnerships & Collaborations
Ilana is an experienced retail executive, with a demonstrated track record in building and growing brands. Ilana worked in New York City for more than 12 years, where she launched Marc New York Performance, a brand of activewear at G-III Apparel Group. Ilana later joined CAA-GBG, where she developed brand partnerships, retail strategy and licensing opportunities for talent, brands and retailers. Ilana has a Fashion Marketing degree from Parsons in New York and a BBA from Schulich School of Business in Toronto.
With over 25 years of experience in fashion & shoes design, product development, technical design, fitting, sourcing, merchandising, production, sales and management for Global Corporations , brands and private label companies such as Li and Fung Trading Co Ltd and G2000. Studied & Graduated at Ryerson University & Hong Kong Polytechnic University in BA (Hons) in Fashion Design. Amy has taught in pre university High diploma courses as a Lecturer in fashion design, Image styling, textile, colours, and coaching graduate year fashion design students experience in Hong Kong. Winner of People’s Choice Awards of Art of fashion Competition in 2012 in Toronto, Canada.
A multi-disciplinary designer whose work touches many facets of design including: industrial, experience, fashion, service, and graphic. His broad experience includes helping many companies solve design challenges -- Compass, Studio F, Coolican & Co. and more. He holds a bachelors degree in industrial design from OCAD University.
Machine Learning Engineer
An ambitious and resourceful Italian that loves to learn, create, and improve himself. Worked all around the world in a variety of workplace realities, all linked by the development and use of Artificial Intelligence techniques. Luca has a Master's in AI from the University of Amsterdam, which is allowing him to be part of one of the most promising and dynamic disciplines of computer science.
Machine Learning Engineer
Previously a software developer at eCommerce giant iHerb where he worked on natural language processing for search and information retrieval. Dmitri studied computer science at the University of Waterloo where he took courses in AI, computational math and network theory. He studied machine learning at the University of Montreal under Yoshua Bengio who won the Turing Award for his pioneering of deep learning.
Braeden is a full stack engineer hailing from Toronto. His experience includes helping agencies create compelling front-end experiences, back-end APIs, and interactive websites. When he's not creating website magic, he can be found behind the drums. He's travelled the world extensively as a touring musician, and brings that same passion for music to his work.
Sam is a DevOps engineer with years of experience executing DevOps strategies to bridge operations and development processes. He is passionate about emerging technologies, cloud computing, and DevOps engineering. With previous experience at a MedTech company, he also holds a bachelors degree in Business Technology Management from Ryerson University.
436c616e6b is from Omaha, Nebraska where she works as an API engineer for UCL. She has 12 years experience as a Java software engineer with a focus on APIs and micro-services. In her spare time she is an avid cyclist, lover of all sci-fi podcasts and is attempting to work through the primary Ashtanga yoga series.
72 65 6d 62 72 61 6e 64 74 is a leader in our HCI department responsible for supporting our product development and UX team, His research is in the area of human-computer interaction, with major areas of focus in the architecture of highly-performant AI-powered UI's, in interaction and application models for IoT, in developing methods for ubiquitous computing, and in post-WIMP interaction methods.
A highly motivated and commercially astute multi-disciplinary professional who has lived, and worked in countries all over the world. Adrian has a BA in Economics from Western University while also holding a postgraduate degree from the Grenoble Ecole de Management in Luxury Goods Management, and a Juris Doctor from the Chinese University in Hong Kong.
Alia is a Musician, Singer, Song Writer, Performer and Videographer. She studied Entertainment Management at Trebas Institute and graduated with distinction. In her career, she has filmed fashion videos for photographers and influencers, like: Courtney Reader and A Pretty Pirate, as well as various music videos. She understands that carefully crafted music and content has the ability to change the world on a micro level. She brings her own unique expression to her work and always strives for perfection.
6d 65 6c 69 68 is an experienced anthropologist and has been working in the field studying sociohistorical, archaeological, linguistic and biological aspects of humanity before machines. His research interests are focused on biological, technical and cultural diversity and the forces that threaten both. His operates with the conviction that rappers and scientists are both storytellers who have the ability to change the world.
73 68 72 65 79 has more than 20,000 hours of HR experience and she believes the future of HR is 360 degree including listening to the voice of employees through Alexza as HR leaders focus on optimizing the combination of human and automated work. This is driving a new priority for HR: one which requires leaders and teams to develop fluency in contextual voice intelligence while data-powered HR will become more personal, human and intuitive.
Robot Partnerships Lead
76 69 6b 61 73 is responsible for creating new revenue opportunities through pro-active engagement with UCL Strategic Enterprise Partners. He leads a global team responsible for developing new joint go-to-market programs and brand collaborations. He is UCL's main interface with our most valued brand and design partners, quarterbacking the design packages to the product team.