Under the watchful eye of Demna Gvasalia, Vetements has quickly scurried up the high-fashion ranks, while simultaneously paying homage to the ever-expansive streetwear scene. The label often reengineers commonplace garb, twisting said pieces with satirical-style spin-offs, which can include anything from silhouette exaggeration, kitschy phrase placements, and decorative prop manipulation, amongst others.
Initially unpacked in a Parisian McDonald’s alongside the label’s full-on Spring/Summer 2020 range, we now take a closer look at this new cap style designed in tandem with Reebok. Aside from the text “FOR RENT” stitched along the front, the hat gives way to other such phrases, including “Property of Vetements” and “Dressmakers Corporation” taking up real estate on the back. Lastly, sitting snugly over top the rear-side velcro strap is Vetements name branding juxtaposed against Reebok’s instantly-recognizable logo emblem.