While the weight of the current Covid-19 pandemic continues to dwarf global headlines of every kind, and rightfully so, sneakerheads far and wide still have much to celebrate; it’s officially Air Max day after all. And with that in mind, Nike is gearing up to release a new documentary dubbed, The Story of Air Max: 90-2090. As one would expect, the special addresses the lineup’s archival vault from its earliest origins leading up to its current present-day run. Nike’s Air Max 2090 is dissected with a lens pointed on the direct correlation it has to its Air Max 90 predecessor.
The short film takes an exploratory look into the Air Max’s cultural impact, while digging deep into the brand’s most notable technology. Featured within, is a pantheon of guest features, who have each in their own right, creatively influenced the sneaker’s expansive catalog. Listen in as Air Max Senior Creative Director, Dylan Raasch, is joined by DJ Clark Kent, Masta Lee, Gabrielle Serrano—winner of Air Max Day 2018’s “On Air” competition—and others, as each tell tales of how the Air Max series impacted their lives. The Story of Air Max: 90-2090 can be viewed now via Nike SNKRS. Alternatively, the documentary will make its debut on YouTube later today.
To highlight, below is a short synopsis offered by Nike:
“A stylish, vibrant, and energetic documentary about the storied legacy and bold future of Air Max. Told through a respected tapestry of designers, artists and cultural icons, this short film deconstructs the creation of the new Air Max 2090 by exploring the roots of Air Max itself and its direct lineage to the iconic Air Max 90.
This story captures the universal impact and unique appeal of a franchise that created a nexus of performance and lifestyle and helped fuel the birth of subcultures and sneaker culture around the globe.”
In case you missed it earlier, Stüssy takes aim at Nike’s Air Zoom Spiridon Caged 2.