Just last week, Canadian crooner, The Weeknd, dropped his much-anticipated After Hours album. According to the man himself, his latest studio release is a “brain melting psychotic chapter,” which when juxtaposed against visuals that combine elements from Hunter S. Thompson’s Fear and Loathing in Las Vegas, does well to inform the sinister moodiness of the LP’s lyrics. With the album generating all sorts of buzz, RHUDE’s Rhuigi Villaseñor, A$AP Rocky and AWGE have since stepped in to solidify the project’s release with a set of merch that properly upholds After Hours’s mercurial tone.
Villaseñor’s designs is a direct reflection of his RHUDE aesthetic, and chose to inform a set of T-shirts and hoodies with provocative pin-up imagery set against old-school typography text. Co-branding cues coming courtesy of the R&B singer’s XO emblem sets the stage for Villaseñor’s “Rhuigi Designs 2020” text scrawled along the bottom.
As we pivot to A$AP Rocky and his AWGE affiliate, we see a range of thematic merch emblazoned with an all-new set of expressive imagery. The Harlem rapper utilized blurry stills of The Weeknd alongside the album’s name on one T-shirt, while an image of the singer living his best life amongst friends in a sleazy casino setting livens up another. Rounding out the range is a pair of flame-centric New Era caps, in addition to frog-shaped lollipop treats.
For those interested in copping The Weeknd’s new merch, you have 48 hours to do so, just before being swapped out for alternative pieces. Make your way online for a chance to purchase. In case you missed it earlier, Honor the Gift’s “Art Dept.” collection is also available to cop online.