pleasures summer 2020 lookbook

Los Angeles-based PLEASURES returns once again for Summer 2020 with a new collection meant to shock and awe. Those familiar with the label will instrantly recognize its brand of quirky subversion plastered across a range of streetwear staples. As colorful as is expressive, the seasonal offering pits a swarm of playful imagery against descriptive tag lines—many of which address a “new normal,” post-pandemic way of life.

For instance, images displaying how to properly wash/soap your hands completely envelops a clean button-down shirt, while a black tee fronts the text “working from home” alongside pipe paraphernalia; both of which alludes to home life amidst quarantine-style lockdown. Elsewhere, a full-on green sweatsuit does well to grab attention with a graphic bar chart render positioned alongside the expression “Pain Tolerance” appointed as its creative apex. Many of the images used to underscore the range’s key pieces commemorate a handful of artists, including visual artist DJ Healthy, graphic artist Zach Halfhill, painter Casson, French illustrator Regards Coupables and legendary recording artists The Flaming Lips.

PLEASURE’s latest Summer 2020 drop is available now online. Meanhwhile, in other fashion news, be sure to check out Supreme’s latest seasonal offering.

Images: PLEASURES