reebok beatnik pleasures
PLEASURES

Led by creative head Alex James, PLEASURES is a noted streetwear brand known for twisting commonplace menswear classics into wearable works of art. The Los Angeles-based label’s artistic oeuvre is predicated on creative subversion upheld through expressive imagery, playful taglines, use of patterned prints and everything in between. In tandem with Reebok, the duo joined forces on a signature footwear model rife with both stylistic and functional sensitives imbued throughout.

Opting to inflect the old-school Beatnik, the rugged mule-style sandal gives rise to an exposed spiderweb stitch resting atop the toe/vamp area, with PLEASURES name branding scored along the top velcro strap. Originally released in 1993, the throwback Reebok silhouette has maintained its relevance throughout pockets Asia, while remaining relatively dormant across greater North America. With imaginative reworks like this waiting in the wings, it really is only a matter of time before others take turns underscoring the peculiar model.

Release details for the collaborative Beatnik have yet to be released, so be sure to check in on PLEASURES’ web store for future info. Elsewhere in footwear, Carhartt WIP and Converse converged on a new Chuck 70.