Since its inception in the mid ’60, Nike has done well to serve an engaged activewear market, fashioning pieces that are hinged upon both form and function. Over the past couple of decades, the brand’s focus shifted from competitive athletes to a more casual lifestyle segment, with a budding curiosity reserved for exploring sustainable ideologies. As we’ve all seen time and time again across a multitude of industries, brand’s are employing positive environmental practices as a way to leave a favorable carbon footprint. Nike’s new Space Hippie collection is the result of such pragmatic considerations.
Initially revealed as part of an extensive Olympic rollout, the collection revolves around four distinct silhouettes forged almost entirely from sustainable materials. Comprised of the Space Hippie 01, Space Hippie 02, Space Hippie 03 and Space Hippie 04, each model contains knit uppers made from Space Waste yarn—recycled polyester composed of recycled plastic and various textile scraps. In moving to the midsole, a newly-hatched material called Crater Foam—a composite mix of Nike foams and NikeGrind rubber—is called into play, which when intertwined with recycled ZoomX technology results in a shoe anchored by comfort, sustainability and style.