Fear of God’s impact on the current state of contemporary streetwear is one that cannot be subtly overlooked. Aside from formulating capsule collections that are anchored by forceful sportswear undertones, the brand has since stepped into the world of sophisticated menswear through its association alongside high-end label Zegna. Having presented the joint offering at Paris Fashion Week earlier this year, FOG’s founding father, Jerry Lorenzo, was applauded industry wide for valiantly expanding his label’s sartorial breadth.
Fear of God returns to its activewear roots with a new campaign, highlighting the new Air Fear of God 1 silhouette created in tandem with Nike. Due to the current Covid-19 pandemic that has inconveniently crippled almost every industry from carrying out day-to-day operations, Lorenzo in collaboration with noted photographer Pierre Toussaint recently unpacked a new lookbook using Zoom. The duo strategically utilized screen grabs from the popular video conferencing app to highlight a series of editorial-style poses. Lorenzo’s son, Jerry Lorenzo Manuel III, was used as the lookbook’s muse. The visuals capture the young star—basically following him around his home doing what he loves most; playing. Jerry Jr. can be seen sporting the shoes, while shooting hoops, playing video games, cruising on a skateboard, and more.
As for the sneakers themselves, the “Noir”-hued kicks feature a breathable mesh upper with geometric TPU caging, suede panels and a rear zipper closure acting as its main points of difference. Sitting directly below is a Zoom Air sole unit accented with a translucent window.
For a more in-depth look, be sure to check out Jerry Lorenzo’s Instagram page below. In other fashion news, Yohji Yamamoto teamed up with New Era on a commemorative capsule.