With all that has transpired in the wake of George Floyd’s untimely passing, it helps to see a constant outpouring of support from those who hold positions of power. Jerry Lorenzo is taking action, and in doing so has called upon some influential friends to help out in the process. In collaboration with Off-White™, NOAH, Awake NY, Union LA, Just Don, Denim Tears, Pyer Moss and Melody Ehsani, Fear of God has created a special T-shirt design aimed to help raise money for the Gianna Floyd Memorial Fund.
Available in both black and white, the front of the tee features the initials “GF”—representative of George Floyd and Gianna Floyd, while the rear makes mention of the participating brands also offering their heartfelt support. Teased initially through Instagram, both shirts will be available on June 5 via Fear of God’s Instagram account. Each shirt is set to a price of $100 USD, with 100 percent of the proceeds being offered to the Gianna Floyd Memorial Fund.
In case you missed it earlier, Balenciaga set up an annual fund to help benefit the NAACP.