Today’s streetwear landscape is a veritable breeding ground for some of the most interesting collaborations in any professional setting, regardless of industry. atmos LAB and Coca-Cola—two imprints who seemingly have nothing in common with the other—are set to pick up where they left off last year, fashioning another capsule, this time with activewear purveyor, Columbia. The triumvirate venture leans mightily on the expertise of the latter, with both atmos LAB and Coca-Cola creatively underscoring a stash of signature Columbia silhouettes.
An imaginative mix of zipped jackets, shorts, and T-shirts juxtapose against a range of snapback caps and body pouches—all of which give prominence to expressive branding cues imbued throughout. Highlighted in bold punches of red, blue and black, is a two-piece jacket/shorts combo littered with Coca-Cola iconography here and there. Elsewhere, tonal caps complete with the slogan “Coca-Cola/Delicious/Refreshing” surface to the forefront as a noteworthy accessory option.
The three-way Coca-Cola x atmos LAB x Columbia 2020 Capsule will make its online debut via atmos’s web store on February 29. In case you missed it earlier, PLEASURES just dropped its Spring/Summer 2020 collection lookbook.