Like so many other Chi-Town rappers before him; think Common, Lupe Fiasco, Chief Kief and Chance The Rapper, Chris Crack represents all that is good about The Windy City. Part emo, part profound, part goofy and part witty, Chris is now cementing his place amongst the next wave of up-and-coming rhyme spitters. His intro to the game predates those belonging to the newer generations, and proves a good indication of the man’s tireless work ethic. Although time is considered a telling factor of an artist’s staying power, the fact remains; Chris has been on his rap hustle for the better part of 10 years now. For those not yet familiar with the creative’s multidimensional flow; here’s your chance to catch up.

It’s safe to say that for the majority of his career, Chris’ catalog rippled through the scene with a hyper-focused ferocity, while keeping the artist himself quietly flying under the radar. It was in this gestation period when a young storyteller began to find his voice amongst a sea of hungry lyricists, which when looking back in retrospect, was crucial for him in forging his own sound. With a solid body of work now in tow, 2018 brought on a certifiable pendulum shift in how Chris Crack’s music was being consumed; and it’s in direct correlation to his own professional output, nonetheless. 

The year in question saw the rapper drop six full-length albums—each garnering ample amounts of critical acclaim from those of relatable influence. Major press outlets stayed busy preaching all the niceties that is Chris, including a notable mention from Pitchfork, with Just Gimme A Minute cracking the publication’s “Best Rap Albums of 2018” list. Still though, Chris has quite a ways to go in terms of achieving commercial pop-culture success. However, in the interest of topping the industry’s towering totem pole, the jury is still out if such a goal even sits on his radar. In the event the rapper is interested in worldwide domination, his relentless work ethic, chain of albums and imaginative spirit can be seen as the tools to help carry him there, especially when angled through comical disruption; a Chris Crack calling card, if you will.  

Brutally honest and cleverly insightful, his music is best looked at as a snapshot moment along his evolutionary timeline. His projects—at times—can come across as a mixtape-style playlist, littered with snippets of comedic stand-up routines and film dialogues spliced in between his sinister flows. Already considered one of the game’s waviest rappers, Chris grew up listening to the R&B records his father filled the family home with. It was this type of melodic liberation that informed the artist’s signature style; a symbolic intersection where quick wittedness-meets-subversion-meets-disruption.

Those who follow Chris Crack on social media know all about the man’s insistent work grind. Not only does he tease new music on a regular basis, Chris is very much in tune with today’s political climate, and as you would likely expect, will bite his tongue for absolutely no one. Case and point being his track “Good Cops Don’t Exist,” to which the artist captioned the post asking all of his followers to drop animated pig emojis within the Instagram share.

Now that Chris Crack’s stock is in the midst of an astronomical upswing, now is as good a time as any to fortify his music career with a merch line as “colorful” as he is. In aligning with urbancoolab, Chris unveiled his inaugural capsule collection as a way to bolster his latest project, dubbed Might Delete Later. Comprised of 15 tracks that touch on everything from racial inequality and mental health issues to hustler mentalities and braggadocios big-ups, Might Delete Later offers insight into who Chris is as an artist, but more importantly as a man. 

Songs are concise, yet punchy, and are substantiated with time-sensitive significance reflective on what’s happening today. “False Evidence,” for instance, alludes to the pitfalls of praising false prophets. “Why the beasts better than the rappers? I don’t know if he was rapping, I don’t know if he was trapping. What happened to the role models? Not the one who sold us out for gold bottles. On the speed boat, while Im Joseph and the Amazing Technicolor Dreamcoat” questions one’s worth in relation to creative output. “Jesus Dropped the Charges,” on the other hand, comments on racial inequality and social injustice. Lyrics like, “Why they still televise lynching and slaughter, try not to get caught up. My only advice, wish I could tell ’em to fight for they life” is a reminder to stand tall, especially amongst those primed to see you fall.

The rapper’s ensuing capsule collection does well to capture the raw energy pulsing through Might Delete Later. With artificial intelligence placed at the forefront of urbancoolab’s design philosophy, Chris Crack’s team was tasked with co-creating right alongside our highly-advanced AI hub. Personal images of Crack himself were fed into the high-tech mainframe, in essence, surrendering fully to the platform’s technological aptitude. As a result, imagery of the rapper were treated, spliced and sorted into blocks to form a Rubik’s Cube-style collage, amongst a slew of other design styles.

For a full look at the Chris Crack’s “ThanksUncleTrillBrand” capsule collection, be sure to visit thanksuncletrill.com. For more on Chris Crack, be sure to check out Might Delete Later below.

Images: @skyhigh.jpg