With the world forced to close its borders and society confined to life indoors, brands have had to get creative when carrying out forthcoming campaign rollouts; Burberry being a prime example. For its Spring/Summer 2021 Pre-Collection, members from the high-fashion house’s own workforce were called upon to front its seasonal campaign, sporting featured wares while standing outside each of their respective homes.
Riccardo Tisci did well to update some of the label’s archival pieces in such a way that artfully expands its graphic language. For instance, a new graffiti-style love print stylishly accentuates Burberry’s heritage check patterns, both of which call out from statement items like the Westminster Heritage Trench Coat and other such outerwear.
When asked to comment on the collection, Tisci went on to say, “I wanted to draw upon the familiar, the things that bring us comfort and strength. I returned to what first inspired me in the Burberry heritage house codes, like the check, iconic stripes and unicorn emblems, but revisited them with a new perspective, incorporating elements of both sophistication and street through the lens of the outdoors. England has some of the most beautiful antique gardens, so I really wanted to weave roses as a print throughout the collection.”
Meanwhile, in other fashion news, IKEA Japan dropped the lookbook to its first-ever apparel collection.