Although countries around the world have begun to loosen public outing restrictions in light of the current pandemic, many still feel it necessary to remain indoors until a vaccine has properly been identified. With that in mind, a plethora of brands have pivoted their artistic energies towards home goods as a way to bolster their own product reach.
Kyle Ng and his Brain Dead imprint have joined in on the action by assembling a range of lifestyle items meant to solidify its main line. In doing so, the Los Angeles-based label enlisted the expertise of several specialists on specified pieces that properly diversify its catalog beyond one-dimensional streetwear garments. As such, Cowply was brought in to design the duo’s Snotface Complete Fingerboard—a c3 33.5mm deck fashioned from molded five-ply maple. Deadbeatclub Coffee, on the other hand, was called in to supply a particular roast of beans that combine deep chocolate notes of Brazil with sweet toffee and roasted hazelnut flavors indigenous to Peru. Elsewhere, popular Los Angeles eatery Sqirl went to work on Brain Dead’s latest “Brain Jam” iteration, concocting a mix of Rick’s strawberries, Kong’s rhubarb, JJ’s kumquats alongside other premium ingredients.