A.P.C. and Carhartt WIP keep their collaborative relationship moving forward with the unveiling of their joint Spring/Summer 2020 collection. Initially joining forces back in 2011, the genesis of their partnership is one rooted in the confluence of French chic against classic workwear Americana. A quick look at the accompanying lookbook does well to communicate this sentiment.
A.P.C. frontman, Jean Touitou, succeeds in marrying his avant-garde sensitivities with the American brand’s rugged approach—in a sense reinterpreting heritage classics in a fresh, new manner. Carhartt’s infamous chore coat, for instance, is reworked in a variety of ways, one in a faded denim wash, complete with bold orange stitching alongside a traditional three-pocket assembly, and the other in a soft cotton finish. Elsewhere, cotton-constructed T-shirts, pullovers and hoodies in muted shades of blue, grey and green surface throughout, as does a series of accessory pieces, including beanies, bags, a denim snapback cap and a watch.
An interesting point of reference lies within the collaboration’s expressive co-branding technique. As can be seen strewn across a bevy of bags and tees, Carhartt’s uni-letter logo is merged into A.P.C.’s typography emblem, swapping out the “C” in A.P.C. and replacing it with the workwear brand’s signature logo.
The collaborative Carhartt WIP x A.P.C. Spring/Summer 2020 collection will make its way to select retailers sometime this month. In other fashion news, BAPE and The Weeknd link up on another activewear-heavy range.