Quickly closing in on its 20th-anniversary milestone, UNDEFEATED has long served up activewear staples that denote West Coast street culture in a way the greater collective can digest. The L.A.-area brand returns with a new lookbook campaign aimed primarily at the upcoming Spring 2020 season.
Cloaked in seasonal wares from top to bottom, models hit the streets staged in different lifestyle scenarios. The two-piece tracksuit—complete with oversized branding running down the pant leg—stands out amongst the set, much in the way as the branded football kit. Other key pieces include the jacquard long sleeve top that gives rise to the label’s infamous Five-Strike graphic embalmed all throughout. Elsewhere, a range of tonal hoodies, crewneck pullovers and shorts in soft shades of pink and blue line up next to others clad in black and white.
Pegged to hit the market in staggered stages, UNDEFEATED’s first SS20 drop will take place on February 7 at all stores and via the brand’s web store. In case you missed it earlier, HAVEN’s latest editorial highlights statement fits from NEIGHBORHOOD and WTAPS.