Streetwear stalwart, Stüssy, has been instrumental in bringing skate culture awareness to the mainstream masses. Skateboarding was once looked upon as a flash-in-the-pan fad unable to withstand the test of time, however, is now regarded as a subcultural constant in its own right. Earlier this month, we took a look at the brand’s collaborative varsity jacket designed alongside COMME des GARÇONS, and now, with the Spring/Summer 2020 season front of mind, Stüssy is back to unpack its new video campaign.
A playful depart from its customary street-styling stance, the camera sets its focus on a pair of knights—clad in protective body armor—headed on a collision course towards each other. Director, Colin Dodgson, set the stage for “a surreal equestrian duel” with both chevalier’s taking part in a competitive joust. Although purely conceptual in nature, the video eventually gives way to Shawn Stussy’s Southern Californian surfer roots, with branded flags and a bold orange-hued surfboard garnering heaps of attention. Roughly mid-way through the video, a trio of muses appear in sunglasses and branded caps, providing a quick glimpse of what can be expected.
Check out the video below for a closer look. Stüssy’s upcoming Spring 2020 collection is now available online through its official web store. In case you missed it earlier, Louis Vuitton recently unveiled Chapter 2 of its Spring/Summer 2020 collection.