In a move that sees the worlds of high-fashion luxury and digital collectibles collide, Gucci and SUPERPLASTIC have decided to mesh their creative synergies with one another to form SUPERGUCCI. The collaborative venture can best be described as an artful mix of CryptoJanky NFTs and ceramic sculptures.
Due to hit the scene in three separate drops, the inaugural release will consist of ten exclusive NFTs, each of which will be accompanied by a handmade ceramic sculpture co-designed by both labels. According to a joint press release “Each extremely limited and valuable NFT draws inspiration from signature Gucci patterns, icons, and symbols, reinterpreted through the lens of SUPERPLASTIC synthetic celebrities and artists, Janky & Guggimon.”
To help celebrate the collaborative venture, a group of SUPERPLASTIC’s animated celebrities toured through Alessandro Michele’s Gucci Vault, immersing themselves in both the history and future of the luxury label. For those interested in checking out SUPERGUCCI, the first drop is scheduled to arrive on SUPERPLASTIC’s website and the Gucci Vault come February 1.
In other NFT news, Robert De Niro launched his own NFT collection using his face.