Welcome to HYPECOOLTURE.com (“Site”), a property of Urban Coolab Inc. (urbancoolab), a corporate body doing business in Toronto, Canada. 

This Cookie Policy explains how urbancoolab uses cookies and similar technologies to recognise you when you visit and interact with our Site. It explains what these technologies are, why we use them, as well as your rights to control our use of them. This Cookie Policy applies to any urbancoolab product or service that links to this policy or incorporates it by reference. We use cookies and similar technologies to collect and use data as part of our Services as defined in our Privacy Policy.

Please read through this Cookie Policy carefully, by continuing to visit or use our Services, you are agreeing to the use of cookies and similar technologies for the purposes described in this policy. If you have any questions or concerns you can contact us via email at [email protected]


A cookie is a small data file placed onto your device that enables urbancoolab features and functionality. Cookies created by us are called “first party cookies”. Cookies set by other parties are called “third party cookies”.  Third party cookies enable third party features or functionality to be provided on or through the Website or mobile application. The parties that set these third party cookies can recognise your computer or mobile device both when it visits the Website or uses the mobile application in question and also when it visits certain other websites. 


We use two types of cookies: persistent cookies and session cookies. A persistent cookie may help us recognize you as an existing user, so it’s easier to return to urbancoolab or interact with our Services without signing in again. A persistent cookie stays in your browser and will be read by urbancoolab when you return to our site. Session cookies last only as long as the session (usually the current visit to a website or a browser session).


Essential/Functional Cookies

These cookies are necessary to allow you to experience the full services available through our Website and to use some of its features, such as access to secure areas. For example, these cookies save your work in progress during the design process and authenticate you when you use our secure login pages. Without these cookies, some parts of our site will not work as they should.

Performance Cookies

We use performance/analytics cookies to measure traffic and usage data and to analyze how the Website is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the Website.

Social Media Cookies

On some pages of our Website, third parties that provide applications through our Website will set their own cookies in order to track the success of their applications or customize applications for you. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us.

These cookies are used when you share an article using a social media sharing button on our Website (e.g., Facebook, Twitter) as the social network that has created the button will record that you have done this. If you are logged in to your account with the third party, the third party will be able to link information about you with your actions via cookies.

Advertising Cookies

At this time, we currently do not use advertising cookies.

List of Cookies

Urbancoolab – Essential Cookies
We use cookies to provide you with the Website and any services available and to use some of its features, such as access to secure areas, and login accounts.

Google Analytics – Performance Cookies
We use Google Analytics to track user interactions on our site. This information is used to compile reports and to help us improve our service. The reports disclose website trends without identifying individual visitors.  

Google Tag Manager – Performance Cookies
We use Google Tag manager to organize how our sites use cookies and find out how users are interacting with our website.

Social Media – Social Cookies
We allow third-party social media applications such as Facebook, Instagram, or Twitter to use cookies to customize their applications for you. We cannot access these cookies, nor can these third parties access data from cookies used by us.

Youtube – Essential Cookies
To view video players throughout the website. Youtube gathers session data and analytics, for example, the timestamp of when you paused the video, volume settings, and user data. 

Other Technologies

In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the Website to help customize the Website and improve your experience. A “web beacon” or “pixel tag” is a tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages and viewed emails, and acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined, however they are reliant on cookies to function, so disabling the associated cookie will impair their function. 


You have the right to decide whether to accept or reject specific cookies. You can control your cookie preferences in your browser’s settings. Please note, if you choose to reject cookies, you will still be able to use our Website but your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

On our website and apps, we use Google Analytics as our analytics provider. You can opt out of Google Analytics by installing Google’s Browser Opt-Out Add-On.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

There are also online tools such as Digital Advertising Alliance’s Browser Check and European Interactive Digital Advertising Alliance’s Your Online Choices site which allow you to choose how cookies are used throughout the web based on the device and browser you are using.


For more information about cookies, including explanations about how cookies are placed on your device, or how to manage and delete them, visit http://www.allaboutcookies.org.


We may update this Notice from time to time in response to changing legal, technical or business developments. When we update our Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

Updated Mar 11th, 2020