Following the likes of such heavyweights including Hiroshi Fujiwara, Prada and Gucci, BAPE has decided to officially make the leap into the world of NFTs. Its foray into digital collectibles is telling of the fashion industry’s desire to elevate the space in a way that resonates with those of discerning taste levels. As far as streetwear is concerned, Nike’s move to align itself with RTFKT and adidas with Bored Ape Yacht Club is a concerted play to add pop-culture credibility to NFTs, with more and more of their subcultural brethren finding their own ways to participate. BAPE’s entry in the world of NFTs is unique however. The Japanese brand is perhaps the biggest streetwear name to launch their own independent project.
Aptly named (B)APETAVERSE—a community that grants access to exclusive content and other opportunities—the collection will consist of 10,000 unique designs. Based on the blacked-out teaser image found on Instagram, BAPE has side stepped the pixel-art style currently dominating the market, and has instead leaned heavily into more realistic renders.
“ALL BEINGS OF THE METAVERSE, COME GREET THE KING OF APES, WHOSE NEW FACE SHALL BE UNVEILED SOON! INTRODUCING BAPETAVERSE, OUR VERY OWN NFT COMMUNITY FOR OUR MOST DEDICATED BAPE® FANS TO ACCESS EXCLUSIVE BAPE® CONTENTS IN A WORLD OF LIMITLESS POSSIBILITIES,” read a descriptions from the brand’s website.
For those interested to learn more, head on over to the brand’s official Metaverse page for more info.
In other NFT-related news, Johnny Depp created a series of designs based on his own personal artwork, including paintings of Marlon Brando, Heath Ledger, Lily-Rose Depp, Hunter S. Thompson and others.